The effects of user identity and sanctions in online communities on real-world behavior
نویسندگان
چکیده
This paper describes a field study to investigate whether and to what extent individuals conserve more electricity if they have the opportunity to signal their behavior to others in the online community. Moreover, the study intends to reveal how positive social sanctions (e.g., publicly rewarding people who reduce their energy consumption) and negative social sanctions (e.g., publicly warning people who increase their consumption) cause individuals to alter both their energy demand and their time dedicated to the online community. We discuss related work on identity disclosure in online communities, on promoting sustainable behavior with information systems, and on economic theory explaining the effects of prosocial motives on behavior. The study will be conducted as field experiment using an energy efficiency portal developed by us and operated by an Austrian utility company that currently facilitates 9,899 active users out of which 1,400 will be randomly selected as study participants.
منابع مشابه
Mining Overlapping Communities in Real-world Networks Based on Extended Modularity Gain
Detecting communities plays a vital role in studying group level patterns of a social network and it can be helpful in developing several recommendation systems such as movie recommendation, book recommendation, friend recommendation and so on. Most of the community detection algorithms can detect disjoint communities only, but in the real time scenario, a node can be a member of more than one ...
متن کاملInfluence of Community Design on User Behaviors in Online Communities
While the question how community design influences user behaviors in online communities has recently attracted considerable research, few studies empirically evaluate the influencing factors of specific user behaviors. Building on Ren et al.’s (2007) conceptual framework of identity-based vs. bond-based attachment in online communities, this study evaluates the influence of numerous antecedents...
متن کاملTo Wear or Not to Wear the Hijab Online (A Study of the Identity Performances of Muslim Canadian Women on Facebook)
This paper looks at how Muslim women with an Iranian background and now living in Canada perform their identity through wearing the hijab. This was achieved by observing the behavior of six members of this community on Facebook using Erving Goffman’s stigmatization theory. The observation reveals that women who wear the hijab are more likely to identify themselves as Muslim-Canadian while those...
متن کاملInvestigating the Role and Treatment of Virtual Social Networks on Mental Health and Violence in Youth
Background & Aims: Most teens use the Internet as a tool to build and maintain relationships with their peers. This rich culture strongly influences the technology, skills and interests of young people and adolescents. Students are among the most users of virtual networks due to their literacy. Students are one of the most used users of virtual networks due to their extracurricular activities. ...
متن کاملThe Role of Social and Place Identities towards Promoting Sustainability Approaches and Behaviors
The concept of sustainability is encouraged to preserve natural resources, social values, cultural heritage, and economic capital, which already exist to make available them for the next generations. Moreover, to enhance the level of sustainability in communities, numerous scholars indicated both individual and community identities play a crucial role. Sustainability is attainable and successfu...
متن کامل